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The Dog Strikes Back

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Tide: Short Skirts?

Anywhere from 247 to over 3,000—that’s how many advertisements the average North American is exposed to per day (according to a variety of sources, from Consumer Reports to the Newspaper Association of America). And in our current culture, advertisements are no longer mere product descriptions — often times, advertisements give absolutely no information about the [...]

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Playtex Sport – U R Unstoppable?

You see thousands of them a day. . . advertisements that is. And the marketing blitz hitting you from every direction is about a lot more than just selling product. Ads tell stories, appeal to emotions, and sell ways of looking at and living life. Marketing sells you goods, services, and worldviews. That’s why even [...]

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Splat: Rebellious Colours

One company that’s effectively tapping into the teen spirit and youth market is Splat Hair Color. The Splat line is just one in a number of hair care product lines from Developlus, Inc. The Splat line has recently been marketed through an aggressive print ad campaign in a variety of youth-targeted magazines. The ads trumpet [...]

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