You see thousands of them a day. . . advertisements that is. And the marketing blitz hitting you from every direction is about a lot more than just selling product. Ads tell stories, appeal to emotions, and sell ways of looking at and living life. Marketing sells you goods, services, and worldviews. That’s why even when you see ads for products you will never even consider buying, you could still be buying the ad’s worldview (way of interpreting and understanding the world).
That’s certainly the case in the highly competitive world of Tampon advertising. After all, these are products every girl and woman uses. With lots of competing brands and styles on the market, the jockeying for brand loyalty while girls are still young is intense. Tampon marketers work hard to create ads that catch attention, that connect with the real-life experiences of teenage girls, and that push all the right emotional buttons.
Playtex recently launched a new online, print, and broadcast campaign for their line known as Playtex Sport Tampons. The online version of the campaign features a Facebook page where users can interact and create their own photo mosaic, much like the one featured in one of the campaign’s print ads (see above) that has appeared in several teen girl magazines.
As you can see, the ad features a photo mosaic made up of several photos of girls involved in strenuous physical activities, including surfing, diving, and yoga. Readers are told that “It’s your world. Own it with confidence. Be Unstoppable.” Then, they are invited to “join the movement.”
- If you haven’t seen this ad, check it out here – vid | print | website
- What is the ad selling (not the product but the message)? What values, attitudes, and behaviors are reflected in the ad campaign’s slogans?
- Do you agree or disagree with the ad’s message and why?
Here’s some other questions for conversation. Feel free to leave some of your comments below for conversation starter here online!
Who is in control of the world?
Who should be in control of the world?
Where have you seen examples of people living by their own rules in an attempt to take control of their lives and world?
Have you ever seen or heard examples of this message in popular culture (movies, TV, music, etc.)?
Does the ad promote a way of viewing and living life that is in conformity to God’s will, or not in conformity to God’s will?
Is it possible for someone to pursue individuality and take control of their world in a way that promotes and facilitates Christian community?
What problems can occur when someone chooses to take control of their world and live by their own rules?
How does living life as a servant of Jesus Christ in selfless service to others mesh with believing that “it’s your world” and the fact that you should “own it with confidence?”
As you think about your future, what role do you think you play in determining who you will be and what you will do for the rest of your life?
Where should people go to discover who they are to be and what they are to do for the rest of their life?
What it does it mean to “seek God’s will” for your life?
Are there any dangers to living life by your own will and by your own rules?
SOMETHING TO CHEW ON
As you think and talk through the questions above (maybe you’re doing it alone or with a friend offline), here’s some insight from the bible to mull over.*
Psalm 115:3, Matthew 28:18, Philippians 2:4, Psalm 1:1-3, Luke 12:31, Proverbs 3:5&6
*This is very small sampling of Scripture to get you started. Remember, do not take the Scriptures out of context.
:: Used with permission. Original article from the Center for Parent/Youth UnderstandingTweet